S9 Ep41: Making teenagers read newspapers

French teenagers carry a smartphone with access to almost anything, but few of them have been using it to read the news.

Julia Cagé (Sciences Po, CEPR) ran an experiment to test the one barrier everyone assumes matters most: the price of a newspaper. She and her co-authors gave free digital subscriptions to Le Monde and media education to thousands of French high school students for a year, and then tracked what the students actually read. It's a bit like persuading kids to eat vegetables when there are fries on the table, she tells Tim Phillips. Can a free subscription persuade France's teens to use their phones differently and eat their media greens, and what changes when they do?

The research behind this episode:

Briole, Simon, Julia Cagé, and Andrea Prat. 2026. "Making Teenagers Read Newspapers: A Nationwide Experiment in French High Schools." CEPR Discussion Paper 21706. Gated.

To cite this episode:

Phillips, Tim, and Julia Cagé. 2026. “Making teenagers read newspapers”. VoxTalks Economics (podcast).

About the guest

Julia Cagé is Professor of Economics at Sciences Po Paris and a Research Fellow at the Centre for Economic Policy Research (CEPR), where she leads the CEPR Research and Policy Network on Media Plurality. Her research spans media economics, political participation, and the economics of information, with a particular focus on how news markets shape political knowledge and democratic engagement. She is the author of several books on the media, including Saving the Media and The Price of Democracy.

Research cited in this episode

Reuters Institute Digital News Report is an annual global survey that tracks how people find, consume, and pay for news across dozens of countries. Cagé cites its long-running data on declining time spent reading news online, a trend she says is sharpest among the young.

Post-Broadcast Democracy, a book by the political scientist Markus Prior, argues that the shift from a small number of broadcast TV channels to an environment of unlimited media choice let people who were never especially interested in news opt out of it entirely. Cagé uses Prior's framework to argue that the internet did not create this problem; television did, and the internet simply deepened it.

Information inequality describes the finding that lower-income, less-educated citizens draw on fewer sources of political information than wealthier, better-educated ones, widening gaps in political knowledge. The concept draws on earlier work by Cagé's co-author Andrea Prat, and it motivates the experiment's focus on whether free access to quality journalism narrows that gap for teenagers from poorer backgrounds.

More VoxTalks Economics episodes

Misinformation and trust in news, in which Ruben Durante discusses a field experiment testing how AI-generated misinformation changes readers' trust in, and demand for, credible journalism.

Related reading on VoxEU

Information inequality, a VoxEU column by Paul Kennedy and Andrea Prat setting out the cross-country evidence that poorer, less-educated voters consume fewer sources of political news, the pattern this episode's experiment sets out to address.