Part 2- Old Masters Series, Advertising’s Founder, Albert Lasker
Today we’re continuing with our Old Masters Series focus on the contributions of Albert Lasker. This is Part 2.Lasker is the one person in history who, more than anyone else, created the foundation fo...
13 Juli 33min
Old Masters Series– Advertising’s Founder, Albert Lasker
Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles...
6 Juli 32min
Copywriting Secrets Of Human Nature, With Andrew Gould
Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...
29 Juni 37min
Sales- Friendly Content Marketing
Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...
22 Juni 35min
A-List Copywriter Bullet Secrets, With Kim Krause Schwalm
Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...
15 Juni 35min
Why Your Content Isn’t Getting You Buyers
If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...
8 Juni 37min
The Missing Piece That Supercharges Copy
Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...
1 Juni 29min
