Sam Posthuma's Guide to Growing a Brand from Zero

Sam Posthuma's Guide to Growing a Brand from Zero

HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose only job is managing the army. Sam Posthuma breaks down the full system: how they built it, how it feeds the ad account with 100-200 pieces of creative per week, and how it unlocked a partnership with Juan LeBron, the #1 padel player in the world, without a pitch deck or a budget. Get the free pla...

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Avsnitt(15)

How to Build Retail Demand Before You're On a Single Shelf

How to Build Retail Demand Before You're On a Single Shelf

Kiki Couchman left private equity to build Sourmilk - a gut-health yogurt brand that sold 8,000 yogurts hand-to-hand before landing on a single retail shelf. We break down how Sourmilk built demand b...

15 Aug 57min

Lukas Pakter: The Trybe Creator Growth Playbook

Lukas Pakter: The Trybe Creator Growth Playbook

Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators in...

31 Juli 56min

Moiz Ali’s $100M Exit Playbook & What’s Next For Him

Moiz Ali’s $100M Exit Playbook & What’s Next For Him

Moiz Ali built Native and sold it to P&G for $100M in just two and a half years. Today, he spends his time investing in, advising, and studying e-commerce businesses, giving him a unique view into wh...

24 Juli 1h 17min

How Sabrina Sade (4AM) Cracked TikTok Shop, Retail, and VC Funding

How Sabrina Sade (4AM) Cracked TikTok Shop, Retail, and VC Funding

Sabrina is the co-founder of 4AM, the skincare brand that built an entire routine into a single wipe. She built it while still in medical school - performing surgeries by day and posting on TikTok at ...

10 Juli 1h 18min

The CEO of Northbeam Sees $31B in Ad Spend - Here’s What Actually Grows a Brand

The CEO of Northbeam Sees $31B in Ad Spend - Here’s What Actually Grows a Brand

Austin Harrison is the CEO of Northbeam, the marketing analytics platform that measures over $31 billion in ad spend across the top DTC brands in the world. He doesn't see what works for one brand. He...

27 Juni 1h 9min

How to Avoid Digital Burnout in 2026

How to Avoid Digital Burnout in 2026

Most founders burn out chasing more. Alex Ikonn did the opposite. He built Luxy Hair into one of the first ecommerce brands built almost entirely on YouTube: 500M+ views, 3M subscribers, millions in ...

20 Juni 1h 5min

How Alvaro Gellings Built an 8-Figure Brand in Public

How Alvaro Gellings Built an 8-Figure Brand in Public

Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over ...

13 Juni 1h 14min

How Jolie's Co-Founder Built $50M Betting Against Meta

How Jolie's Co-Founder Built $50M Betting Against Meta

Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with ...

6 Juni 49min

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