What Neuroscience Reveals About Making Change Stick

What if the resistance you're seeing from your team isn't opposition at all?

David Green is joined by Travis Hahler, who leads global strategy and transformation at Salesforce and is also the founder of Neurological Nomad, where he applies neuroscience and neuropsychology to how leaders manage change. Travis is the author of the new book Rethink Resistance, and his central argument reframes almost everything: resistance isn't personal, it's protective.

Why resistance to change should be read as information, not opposition:

• The six neurological barriers to change, and why leaders need to understand each one
• How routine and old habits quietly pull people back toward what made them successful before, even when they're not against the future
• Why cognitive load and pacing determine whether people actually learn through a transformation, or just survive it
• What employees are really losing in change that's genuinely good for them, and why leaders often miss it
• How to apply these insights practically to workforce transformation and AI adoption

Whether you're leading a transformation right now or preparing for one, this conversation will change how you think about the resistance you're seeing.

This episode is sponsored by Valence.

Nadia, Valence's AI coaching platform, connects talent strategy to the work employees are actually doing — offering coaching from the frontline to the boardroom, and surfacing organisational insights that weren't visible before.

As the most widely deployed coach in the Fortune 500, Nadia is already helping global leaders like Nestlé, Delta, CVS, and Kraft Heinz transform talent at scale.

Learn more at valence.co/insight222

Additional resources:

Rethink Resistance: Embracing Neuroscience to Lead Transformational Change

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