Episode 338: The Universe Slammed Me Into the Earth: How Jessa Frances De La Rosa Turned a Breakdown Into Shadow Work, Memoir Coaching, and a Career Nobody Had Ever Had in the AF Beverage World

It's our first in-studio podcast! Be sure to watch the version on the Euphoric youtube channel.

Jessa Frances De La Rosa accidentally became one of the first alcohol-free beverage consultants in the country, helped launch one of the first non-alcoholic bottle shops in the South, and built an entire career out of weaving together things that didn't obviously belong together, until they did.

She's also a trauma-informed memoir writing coach, a shadow work practitioner, and someone whose story involves a divorce after 14 years, three kids, prior military service, a master's degree in creative writing in Scotland, the pandemic shutting everything down while she was across the ocean for the first time away from her children, and eventually painting a wall on Task Rabbit that led to the job that changed her life.

We talk about what the alcohol-free beverage world actually looks like now versus what it looked like when both of us first started paying attention to it, what shadow work actually is and why Carl Jung's most famous line might be the most important sentence you've ever read, why memoir writing is the rawest form of shadow work there is, and why awareness alone doesn't create change, community does.

We also get into writing, because Jessa helps women write memoirs and I'm in the middle of writing my second book, and there's a conversation in here about resistance, accountability, and what it actually takes to write the thing your soul is calling you to write that I think every aspiring author in this community needs to hear.

IN THIS EPISODE:

• What an alcohol-free beverage consultant actually is and how Jessa invented the role from scratch
• What walking into a non-alcoholic bottle shop in Charleston looked like when it first opened, and what it tells us about how far we still have to go with education
• Why mocktails with a bunch of sugar and a paper umbrella are missing the point entirely
• Carl Jung's famous line on the unconscious and why it applies directly to every complicated relationship with alcohol
• What shadow work actually is, the difference between awareness and integration, and why awareness alone can actually make things worse temporarily
• Why memoir writing takes you deeper than journaling ever could, and what it means to write as the child, the adult, and the witness simultaneously
• The childhood associations we form around alcohol before we ever take a single sip
• Rapid fire: the best alcohol-free drink she's ever tasted, the one book every aspiring memoir writer should read, and what her shadow would be in one word

Find Jessa at jessafrancis on Instagram, thecaimcircle.com, or getuntoxicated.com

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