Driven to give - Melissa Brown’s leap of faith into the coffee business

Driven to give - Melissa Brown’s leap of faith into the coffee business

She was just looking for a way to help fund her family’s New Song Mission, a non-profit in Nicaragua. Somehow, that turned into a coffee service journey – coffee cart operator, to OCS and pantry service operator, to roaster.

For Melissa Brown, founder and owner of Well-Bean Coffee in Wake Forest, North Carolina, it’s really all about giving back. On a visit to Nicaragua in 2012, she came up with what seemed like a simple idea – import coffee and sell it in states to help finance the needs of her family’s non-profit.

It was an uphill climb (a nightmare at times) that required hard work and the willingness to take extreme risks – something many operators and small businesspeople can certainly relate to. When everything about her plan seemed destined for failure, Brown found a way to persevere and ultimately, her story is about faith, philanthropy, effort and a little luck – which always helps.

For any entrepreneur, Melissa’s story is a great listen, an inspiration that may cause some to consider the value of giving back to a cause that truly means something to you.

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Avsnitt(136)

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ACE Around the World promises to be a buyers show, featuring value, education and fun

The Atlantic Coast Exposition has long been known for bringing together convenience services operators, suppliers and industry leaders for education, networking and plenty of fun. For ACE 2026, the or...

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From the NFL to vending: How Jon Corto built a winning team at Buffalo Strive

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The qualities that helped Jon Corto reach the NFL — discipline, resilience, coachability, sacrifice and relentless preparation — are the same qualities he relies on to lead Buffalo Strive, his success...

18 Aug 20min

A masterclass in selling OCS with Royal Cup's Michelle Scott

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What separates great OCS sales professionals from average ones? According to Michelle Scott, director of national accounts for Royal Cup Inc., it isn’t aggressive selling. It’s listening, consulting, ...

4 Aug 19min

Inside Royal Cup: National scale, local touch and an old-school approach to the OCS business

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For more than 130 years, Royal Cup, Inc. has quietly built one of the country's most respected coffee businesses. While many convenience services companies have expanded into vending, micro markets an...

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Joe Simonovich is relentless about elevating corporate culture

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Is the breakroom becoming the most important room in the office? Increasingly, the answer is yes. Fortunately for the convenience services industry, that’s creating a major opportunity. Operators are...

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