The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business

Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry.

In this episode, Charlie gets into the Law of 62, why pace matters more than slow consistency, how to create viral content without making the artist look corny, and why protecting mystique still matters in the social media era.

He also breaks down direct-to-fan strategy, superfan communities, naming your fanbase, testing music with fans, singles versus albums, AI in music, street marketing, and the mindset it takes to build an artist from the ground up.

If you’re an independent artist, artist manager, aspiring music executive, or anyone trying to understand how real fanbases are built, this one is a playbook.

A conversation like this doesn’t come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home

Get 20% of Magic Mind with code TMP20 ⁠https://magicmind.com/⁠

If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: ⁠⁠https://form.typeform.com/to/JNELnGw9?utm_source=xxxxx&typeform-source=bit.ly#fbclid=xxxxx&gclid=xxxxx⁠⁠

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠https://distrokid.com/⁠⁠

Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply ⁠⁠https://calendly.com/themanagersplaybook⁠⁠

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Sundays @ 10am ET

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