274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel
Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...
31 Aug 38min
273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube
In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...
24 Aug 7min
272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube
Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...
17 Aug 10min
#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews
In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...
10 Aug 18min
#269: The performance channel app marketers wrote off with Mike Fogarty of Tatari and Lauren Frame of Greenlight
What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client D...
20 Juli 45min
#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel
Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...
13 Juli 41min
#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel
You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...
22 Juni 46min
