Discussing The AMP Accords, The Power of Podcast Newsletters, & More

Discussing The AMP Accords, The Power of Podcast Newsletters, & More

This week in the business of podcasting:

  • Tom Webster makes the case that a podcast newsletter is the one channel where creators gather unmediated audience feedback, separating the work of promotion from the work of understanding what listeners actually need.
  • The industry reacts to The AMP Accords, which define a podcast, a play, and an ad impression, with Bryan Barletta, Dan Granger, James Cridland, and Steve Goldstein weighing in on adoption, economics, and whether Apple Podcasts and Overcast will share exposure data.
  • Nick Cicero of Mondo Metrics argues podcasters undervalue social clips, and that sports teams solved this a decade ago by packaging clip distribution alongside full-episode integrations in a single sponsorship deal.
  • Ofcom's Media Nations 2026 report details U.K. podcast and speech-audio listening, with 53% of adults tuning in to speech audio and YouTube leading as the most-used audio platform.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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