Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget

Charlie Rocket breaks down a real artist growth playbook built on volume, virality, and in-real-life fanbase building.

In this clip from The Manager’s Playbook, Charlie explains how he helped build Travis Porter’s momentum with no big budget, using fast music output, MySpace hustle, local marketing, and real-world events to create demand from the ground up.

He gets into the nine-month blitz strategy, why artists need to move faster, how to build local buzz before chasing the whole internet, and why real fanbases are still built person by person.

For independent artists, managers, and aspiring music executives, this is a reminder: the internet matters, but the streets still talk.

Simply put, a conversation like this doesn't come cheap.


Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home


Listen to the full episode here -

Spotify: ⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most

Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most

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Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

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Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-...

1 Nov 1h 44min

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Before influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators.In this clip from The Manager's Playbook, Mauricio Ruiz sits down with ...

31 Okt 22min

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How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino...

29 Okt 23min

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

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Are record labels holding artists back from success?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered conversation about music i...

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The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

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In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it r...

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