Inside the Playbook: Nick Groff on The Artist as a Media Company
In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.Nick and Ruiz get into storytelling, fan acquisition, content ...
5 Aug 17min
The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business
Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT.Nick breaks down the modern artist playbook: how managers can buil...
2 Aug 1h 59min
Inside the Playbook: Charlie Rocket on The Fan-First Blueprint
Charlie Rocket breaks down why artists and managers need to stop waiting on labels, managers, or industry validation and start building fans first.In this clip from The Manager’s Playbook, Charlie tal...
1 Aug 10min
Inside the Playbook: Charlie Rocket on The Marketing Strategy Behind Every Superstar Brand
Charlie Rocket breaks down how artists can build a real superstar brand by giving fans something to belong to.In this clip from The Manager’s Playbook, Charlie explains why fan names, colors, symbols,...
30 Juli 19min
Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working
Charlie Rocket breaks down the problem with viral-first artist development and why chasing views can hurt an artist’s long-term career.In this clip from The Manager’s Playbook, Charlie explains why ar...
29 Juli 21min
The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business
Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry.In this episode, Charlie gets into the Law o...
26 Juli 2h 26min
Inside the Playbook: James Beshara on Mental Wealth
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara reframe mental health as mental wealth.James shares the personal story that pushed him to take prevention seriously, then brea...
25 Juli 18min
