The new rules of brand building, with Wieden+Kennedy CEO

The new rules of brand building, with Wieden+Kennedy CEO

For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can better understand the culture that moves their customers. He also takes us behind the scenes of Nike's headline-making World Cup campaign, its emotional New York Knicks spot, and what’s at stake for the future of creativity in business.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(723)

How to beef up your business, with ButcherBox CEO Mike Salguero

How to beef up your business, with ButcherBox CEO Mike Salguero

After his first VC-backed business flopped, ButcherBox CEO and founder Mike Salguero turned lessons learned the hard way into the fuel that built his subscription meat delivery business. Salguero join...

30 Juli 35min

Serena Williams on winning in business

Serena Williams on winning in business

Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to S...

28 Juli 25min

Possible: Satya Nadella on making human and token capital compound

Possible: Satya Nadella on making human and token capital compound

In this recent episode of Possible, Reid Hoffman sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—...

25 Juli 1h

Author Jim Collins on unlocking your potential

Author Jim Collins on unlocking your potential

Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on...

23 Juli 32min

Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI

Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI

Few companies have a better real-time read on the American economy than Delta, and few CEOs are more willing to say what they actually think. Ed Bastian returns to Rapid Response to share what Delta's...

21 Juli 28min

Build better relationships at work

Build better relationships at work

Therapist Esther Perel wants us all to build stronger relationships at work. Her coveted advice is the centerpiece of her books, TED talks and podcast “Where Should We Begin?” During the pandemic, she...

16 Juli 33min

The quiet reinvention of a $42b business, with Canva’s Cameron Adams

The quiet reinvention of a $42b business, with Canva’s Cameron Adams

In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called Sa...

14 Juli 23min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
svd-tech-brief
uppgang-och-fall
avanzapodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
rss-borslunch
market-makers
rss-veckans-trade
rss-dagen-med-di
bathina-en-podcast
borslunch-2
rss-dominoeffekten
rss-borssurr-med-mitelman-och-mellqvist