Hyper-Authenticity & Stories Sell Circular Economy Not Data

Hyper-Authenticity & Stories Sell Circular Economy Not Data

Vojta Vosecký became LinkedIn's most-followed green creator not by sharing better data, but by abandoning it. In this conversation, the environmental engineer and founder of The Circular Economist explains how he learned — the hard way, in front of deflating workshop rooms — that fear and charts lose people, and story wins them. He and Garr dig into how to actually sell the circular economy: the 30-second analogy that won over a global CEO, why "recycling is the worst of your good options," where the real B2B opportunity hides, and why authenticity has become a competitive advantage in the age of AI slop. It's a masterclass in communication for anyone who knows their cause matters but can't get the room to care.

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Avsnitt(81)

The Food Waste We Never See: Inside a De-Packaging & Recycling Facility

The Food Waste We Never See: Inside a De-Packaging & Recycling Facility

Todd Wilson spent ten years trying to convince someone to fund a machine that smacks food out of its packaging. Banks passed. He built it anyway in Michigan, a state with one of the lowest landfill su...

1 Sep 1h 2min

Achieving Circular Success With Corporate Collaboration Not Competition

Achieving Circular Success With Corporate Collaboration Not Competition

Dr. Phil Brown spent four years at TU Delft researching how companies collaborate to go circular, then joined a company built on the premise that mostly they don't. In this conversation with Garr Punn...

12 Aug 1h 7min

The Icon For Reuse Is Here

The Icon For Reuse Is Here

Amy Larkin has spent her career proving that the people who seem least likely to cooperate can solve enormous problems together. A former Greenpeace Solutions Director turned founder of PR3, The Globa...

1 Juli 51min

The Messy Middle of Fashion's Circular Economy

The Messy Middle of Fashion's Circular Economy

Amelia Eleiter co-founded Debrand in 2008, long before "circularity" was a buzzword, and has spent nearly two decades building the reverse-logistics infrastructure that sits in the "messy middle" of t...

23 Juni 55min

Do Circular Economy Deals Die at Big Companies?

Do Circular Economy Deals Die at Big Companies?

Gary Lewis is the co-founder and CEO of Resourcify, Europe's leading digital waste-management and circularity platform, which he founded in Hamburg in 2015 after a stint in the cruise-ship industry ex...

17 Juni 51min

Is Your Recycling Failing & What To Do About It

Is Your Recycling Failing & What To Do About It

Meredith Danberg-Ficarelli and Laura Rosenshine, co-founders of WATS, join Garr and co-host Sabira to make the case that commercial waste is the last unmetered utility — and what happens when you fina...

9 Juni 45min

How Waste Workers in India Are Getting Mortgages Through Plastic Credits & EPR Compliance

How Waste Workers in India Are Getting Mortgages Through Plastic Credits & EPR Compliance

Svanika Balasubramanian, Co-Founder and CEO of rePurpose Global, joins Garr and Sabira for a deep dive into the economics of plastic credits, the real-world impact of EPR legislation hitting U.S. comp...

5 Maj 47min

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