Why She Fired Her Property Manager | Liat Arama & Jeannie Posner

Liat Arama fired her property manager after reading her own P&L line by line. What she found is why she now manages 500 doors her own way.

She and her husband Guy both spent years at Microsoft before deciding real estate was the retirement plan that made sense to them. The properties came with beautiful pro formas. Her line for what happened next: "never met a pro forma." When she finally went through every transaction, she found inflated repair and maintenance charges and a travel nurse in a unit that should have held a long-term tenant. So she took over the work herself, and later built the service she wished she could have hired.

Jeannie Sekulow Posner is an award-winning Metro Atlanta REALTOR known for her negotiation skills and her data-driven read on the local market. She brings this one to first-time homebuyers, homeowners weighing a flip, and anyone in the Atlanta housing market doing the math on renting their house out instead of selling it. Between her Atlanta client work and Liat's 150-unit portfolio in Washington State, the conversation lands on the decisions that actually move a rental's bottom line.

Hosted by: Jeannie Sekulow Posner

Guest: Liat Arama

Liat Arama is the CEO and Co-Founder of Keasy, a property management technology platform built on over 14 years of hands-on property management and real estate investment experience. She founded Keasy to modernize traditional property management through transparency, landlord control, and operational efficiency.

What You'll Learn

• Read your own P&L and catch the management decisions quietly costing you money

• Own rental property in another state without answering the phone at 11 p.m. on Christmas Eve

• Keep decision-making authority over your property instead of handing it to a manager

• Put renovation money where it moves the rent, and pick materials durable enough for a tenant

• Set aside for the roof and the HVAC before the bill arrives

• Decide whether to rent out or sell when you're holding a 3% mortgage

• See why a mortgage payment is not the same thing as negative cash flow

• Buy the property now that pays for a child's college later

Buying, selling, or deciding what to do with the house you already own? Reach out to Jeannie at https://posnerproperty.com/ and we'll see you at the closing table. Liat and Keasy: https://www.keasy.ai/

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