Inside the Playbook: Nick Groff on The Artist as a Media Company

Inside the Playbook: Nick Groff on The Artist as a Media Company

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.

Nick and Ruiz get into storytelling, fan acquisition, content flywheels, post-show highlights, and why artists can’t rely on music releases alone to stay connected with their audience.

They also discuss what artists can learn from streamers, how Billie Eilish’s “Ocean Eyes” proves the power of context, and how BUNT built its world around clear brand pillars like smile, sweat, squad, and soccer.

A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand how attention works in today’s music business.

Simply put, a conversation like this doesn't come cheap.


Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠https://distrokid.com/⁠


Listen to the full episode here -

Spotify: ⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business

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Charlie Rocket breaks down how artists can build a real superstar brand by giving fans something to belong to.In this clip from The Manager’s Playbook, Charlie explains why fan names, colors, symbols,...

30 Juli 19min

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29 Juli 21min

The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business

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Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry.In this episode, Charlie gets into the Law o...

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In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara reframe mental health as mental wealth.James shares the personal story that pushed him to take prevention seriously, then brea...

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