Why Digital Marketing Matters
In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics.They unpack digital...
19 Aug 17min
Your Website Is Your Most Valuable Asset
Choosing a website platform is not just a tech decision. It is a business decision.In this episode of Digital Dividends, Mark and Jodie talk through the pros and cons of different website platforms an...
13 Aug 19min
Stop Selling Features People Do Not Understand
In this episode of Digital Dividends, Mark and Dr Simon Franks talk about marketing ROI, lead generation and why clicks, impressions and enquiries only matter if they turn into real business outcomes....
6 Aug 23min
The Cost of Growth: Knowing What to Cut to Make Room to Scale
From one contract to a national business.In this episode of Digital Dividends, Mark talks with Peter Costello about the journey behind Costello Group, from early commercial property work through to bu...
21 Juli 26min
Australia's Biggest Tax Shake-Up in 23 Years (part 2)
In this episode of Digital Dividends, Mark and Dahn talk about the federal budget, capital gains tax, small business tax concessions and the broader ripple effects these changes can have across busine...
7 Juli 18min
Why Australia’s Largest Founders Are Moving Overseas
In this episode of Digital Dividends, Mark talks with Dahn about the beginning of his legal career, his move through the ATO, the Big Four, and into legal practice, and why he now sees himself as a tr...
7 Juli 17min
The B2B Credibility Checklist
In this episode of Digital Dividends, Mark and Jodie talk about why so many B2B service businesses struggle to stand out, even when they believe they are different. They unpack what buyers actually lo...
1 Juli 20min
