183: WHAT MAKES GREAT GYM EQUIPMENT? | THE RISE OF CITADEL STRENGTH EQUIPMENT FT. BENJAMIN NORRIS

183: WHAT MAKES GREAT GYM EQUIPMENT? | THE RISE OF CITADEL STRENGTH EQUIPMENT FT. BENJAMIN NORRIS

Welcome to episode 183 of the Bodybuilding Down Under podcast!

This week, we’re joined by a very special guest, Benjamin Norris, founder of Citadel Strength Equipment to take you inside the world of elite gym equipment design. From Citadel’s early days and the first hand-built prototypes, to how machines are tested under real working loads, Benjamin breaks down what it actually takes to create equipment that feels as good as it looks.

We chat through the realities of scaling manufacturing, why some markets obsess over biomechanics while others care more about aesthetics, and how culture shapes the way lifters around the world use and judge equipment. Benjamin also shares the stories behind Citadel’s most-loved pieces, what makes them stand out, and what’s next for the brand.

Plenty of industry insight, this one’s a must-listen for anyone who loves great kit and even better conversations!

Instagram Handles:

Bodybuilding Down Under: https://www.instagram.com/bodybuildingdownunder/?hl=en

Jack: https://www.instagram.com/jack.radfordsmith/

Daniel C: https://www.instagram.com/daniel.chapelle/

Lawrence: https://www.instagram.com/general.muscle/

Daniel Y: https://www.instagram.com/dy.fit/

Citadel Strength Equipment: https://www.instagram.com/citadelstrengthequipment/?hl=en

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Avsnitt(228)

228: THE PRICE OF GETTING BIG, PEAK WEEK LESSONS & THE RISE OF NATURAL BODYBUILDING

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29 Sep 43min

227: DO YOU REALLY NEED DISCIPLINE TO BE A WORLD CLASS BODYBUILDER?

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22 Sep 35min

226: BUILDING AN OLYMPIA LEVEL PHYSIQUE FT. KRISTY GRAHAM

226: BUILDING AN OLYMPIA LEVEL PHYSIQUE FT. KRISTY GRAHAM

Welcome to Episode 226 of the Bodybuilding Down Under Podcast! This week, we’re joined by Natural Olympia champion and IFBB Pro Kristy Graham. Kristy takes us through her rapid rise in bodybuilding, f...

15 Sep 38min

225: WE REVIEW YOUR PHYSIQUE, LIFTS & POSING

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224: WHAT THE BEST ATHLETES AND CLIENTS DO DIFFERENTLY | HOW TO GET THE MOST OUT OF YOUR COACHING EXPERIENCE

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Welcome to Episode 224 of the Bodybuilding Down Under Podcast! This week, we break down what separates the athletes and clients who get the most from their coaching experience. We discuss the importan...

1 Sep 44min

223: AGE IS NO BODYBUILDING BARRIER & NATTY PRO PATHWAYS

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Welcome to Episode 223 of the Bodybuilding Down Under Podcast! This week, we return to an old-fashioned listener Q&A, beginning with what first drew each of us into bodybuilding and what has kept us i...

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222: WHAT 20 YEARS OF BODYBUILDING REALLY TEACHES YOU FT. STEVE HALL

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Welcome to Episode 222 of the Bodybuilding Down Under Podcast! This week, we are joined by Revive Stronger founder, podcast host and WNBF Pro bodybuilder Steve Hall. Steve reflects on more than two de...

18 Aug 1h

221: THE TRUTH ABOUT PRACTICE PEAK WEEKS & WORLD-CLASS GENETICS

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Welcome to Episode 221 of the Bodybuilding Down Under Podcast! This week, we tackle questions spanning contest prep, genetics and performance. We debate whether practice peak weeks provide useful info...

11 Aug 40min

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