She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income

I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's just not filling your cup anymore.

That's exactly where my guest this week was. Sydney Hagel left a big-name corporate job to start The Cozy Agency, and just over a year in she's on track to 6x her income. But the part I loved most about our conversation is how real she gets about that first year - the mistakes, the imposter syndrome, and what it really took to get to where she is now.

In this episode of the CMO School podcast, we get into:

How Sydney Hagel knew it was time to leave corporate - and what made her quit with no plan
What her first year in business looked like (including the money mistakes she made)
How she lands high-ticket clients (it’s SO much simpler than you might think)
The one thing she cared about more than profit in year one - and why it ended up building her whole client roster
How she went from "I'll never make good money again" to 6x-ing her income in a single year

If you're waiting to feel ready before you go after the big thing - the new niche, the bigger client, the leap out of your 9 to 5 - this is a conversation I want you to hear. Because you don't have to have it all figured out. You just have to be willing to bet on yourself before it feels safe.

Learn more about Sydney:

Instagram

GetCozy

Learn more about Callan Faulkner, AI expert

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Meet Sydney Kaye & What We're Covering

01:50 From Corporate Marketing to Entrepreneurship

05:10 Why We Both Left Corporate

08:15 Knowing It Was Time to Quit

11:50 The Fear (and Freedom) of Starting Your Own Business

15:00 Landing the First High-Ticket Client

18:25 Imposter Syndrome Never Really Goes Away

21:00 How High-Ticket Clients Lead to More High-Ticket Clients

25:25 Why You Can't Skip the Building Phase

27:00 The Mindset That Keeps You Going

29:10 Your "Why" Matters More Than Money

30:50 Where to Connect with Sydney

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