Miranda Doubled Her Income Working Less as a Fractional CMO

What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love?

In this episode, I’m joined by Fractional CMO School alum Miranda Holland to talk about how she went from working 40+ hours a week, to doubling her income, working just 30 hours a week as a Fractional CMO.

Before Fractional CMO School, Miranda found herself reacting to whatever marketing requests her clients had, instead of steering the process and strategy. Fractional CMO School gave her the framework she needed to step into leadership and create the spacious business she’d always wanted.

In this episode we cover:

The frameworks that helped her package, position, and price her expertise
What gave her the confidence to leave her full-time job and go all-in on her business
How she realized she was undercharging – and how her perspective on pricing changed
The mindset and imposter syndrome work that came with becoming an entrepreneur and CMO
What her business and life look like now that she has more control over her time, income, and capacity

If you’re curious about Fractional CMO School, and want to hear all about Miranda’s transformation from employee to Fractional CMO, you’ll love this episode.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Meet Miranda: From Corporate Marketer to Fractional CMO 02:30 Taking the Leap & Leaving Her Full-Time Job

04:05 The Framework That Gave Her Confidence

06:08 From Order Taker to Marketing Leader

08:06 Building a Fractional CMO Offer

09:41 The Results: Double the Income, Fewer Hours

12:45 The Mindset Shift Behind Her Success

15:38 Overcoming “Am I Qualified?” Imposter Syndrome

17:02 Packaging & Pricing Your Expertise

19:13 Why a Fractional CMO Can Be an Early Strategic Hire

21:21 Stop Selling Tactics - Start Looking at the Big Picture

22:34 Miranda’s Advice for Aspiring Fractional CMOs

23:11 Why Fractional CMO School Was Worth It

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