The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with legendary producer, DJ, songwriter, and entrepreneur Clinton Sparks for a conversation on artist branding, music business relationships, and building a career that lasts.

Clinton breaks down what it really means to become a brand, how he built “Get Familiar” into something people remembered, and why the best networking starts with adding value before asking for access.

He also shares the story behind working with DJ Snake years before “Turn Down for What,” his role in mixtape culture, the importance of reputation, and why authenticity still matters in an industry full of fake momentum.

A must-listen for artists, managers, producers, music executives, and independent creatives trying to build leverage, trust, visibility, and a brand people actually believe in.

A conversation like this doesn’t come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠https://themanagersplaybook.com/home⁠⁠

Get 20% of Magic Mind with code TMP20 ⁠⁠⁠https://magicmind.com/⁠⁠⁠

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Sundays @ 10am ET

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