Radioland, with James Cridland - radio futurologist10 Aug

Kyle's first online show 'a disaster'

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Kyle Sandilands went on-air this morning with his paid-for show. It looked to be a bit of a technical mess; his most chummy media partner called it chaotic, and detailed some of the content we all missed out on. Radioinfo says the issue was that you needed to watch the video to be able to listen; “Not an easy listen this morning, and not just because of the teething problems”. Nine suggests it was a disaster - “never-ending audio issues that ended up sounding like a drive-thru speaker in a thunderstorm.” It seems that the content of the show was as much of a disaster as the technicals surrounding it; the tech can be fixed, but can the lurid content? (The whole show is on-demand, seemingly - it’ll cost you AUD $99 for a year). Nice to see friend-of-this-newsletter Waaaade Kingsley on Channel Nine talking about it. To come at some point this week, a deep-dive into Kyle’s show and what is needed for it to work financially.

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