Why Being Invisible Online Is Costing You More Than You Think with Ange Dove

For years, Ange Dove ran a successful copywriting agency in Singapore with no website that had her name on it, her photo on it, or any trace of her online. "I had no visibility whatsoever," she says. Then a coach gave her one blunt instruction — Google yourself — and what she found (nothing) changed how she thought about her business for good.

Ange has run her own business from Singapore for more than twenty years, first as founder of a copywriting agency serving multinational companies, and now as a coach helping business owners build the visibility she once avoided entirely. She's also the host of her own podcast and YouTube channel — a full turnaround from someone who once needed a whole afternoon to record a 30-second video.

We Also Talked About

• How a competitor's decision to close her business after 10 years in the same industry made the shift feel suddenly real for Ange.
• Why "people buy from people, not companies" cost Ange work for years without her realizing it.
• The line from a coach — "it's not about you, it's about who you serve" — that changed how Ange thinks about showing up online.
• How a 21-day group challenge got Ange comfortable on camera, and why doing it alongside others made the difference.
• A simple trick for talking to a camera lens without it feeling like talking to nobody.
• Why Ange thinks older generations may be more addicted to social media than the younger ones now pulling away from it.
• How repeated waves of technology — Google, content marketing, and now AI — forced Ange to keep reinventing her business model.

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Resources Mentioned

• Ange Dove's website: https://angedove.com
• Ange's 12-week personal branding challenge: https://coach.angedove.com/aa12
• Scrivener (the writing software Ange used to build her copywriting business): https://www.literatureandlatte.com/scrivener/overview

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