Stop Selling Features People Do Not Understand
In this episode of Digital Dividends, Mark and Dr Simon Franks talk about marketing ROI, lead generation and why clicks, impressions and enquiries only matter if they turn into real business outcomes....
6 Aug 23min
Find The Playbook That Actually Fits Your Business
In this episode of Digital Dividends, Mark and Jodie break down why there is no one-size-fits-all digital strategy.They unpack how eCommerce, local service businesses, professional services, content b...
5 Aug 21min
The Cost of Growth: Knowing What to Cut to Make Room to Scale
From one contract to a national business.In this episode of Digital Dividends, Mark talks with Peter Costello about the journey behind Costello Group, from early commercial property work through to bu...
21 Juli 26min
Australia's Biggest Tax Shake-Up in 23 Years (part 2)
In this episode of Digital Dividends, Mark and Dahn talk about the federal budget, capital gains tax, small business tax concessions and the broader ripple effects these changes can have across busine...
7 Juli 18min
Why Australia’s Largest Founders Are Moving Overseas
In this episode of Digital Dividends, Mark talks with Dahn about the beginning of his legal career, his move through the ATO, the Big Four, and into legal practice, and why he now sees himself as a tr...
7 Juli 17min
The B2B Credibility Checklist
In this episode of Digital Dividends, Mark and Jodie talk about why so many B2B service businesses struggle to stand out, even when they believe they are different. They unpack what buyers actually lo...
1 Juli 20min
Meta Ads. What Actually Works
Jodie and Sean break down the real issues behind Meta ads performance, including account access, lead flow, creative fatigue, learning phase and why many businesses are not properly set up inside Meta...
30 Juni 17min
