Diageo's New CFO & Impossible Foods Hits Tesco
Diageo's surprise CFO hire signals a strategic shift in how FMCG finance thinks about brands and retail. Plus: Impossible Foods lands on Tesco shelves as plant-based sales slide, and McDonald's rewrit...
24 Sep 6min
The FMCG Marketing Daily | How Chili's marketing works — and | Converse pulls advert and apologises after | Some marketers see 'no ceiling' for
The FMCG Marketing Daily — September 23, 2026 In this episode: • Chili's deliberate category-targeting strategy offers a masterclass in how challenger brands can systematically dismantle category lea...
23 Sep 6min
The FMCG Marketing Daily | Why Campari updated a classic ad | Subway skewers modern dining landscape with | Media Buying Briefing: Handicapping the fight
The FMCG Marketing Daily — September 22, 2026 In this episode: • Campari's decision to revive and modernise a heritage ad with a celebrity talent is a masterclass in balancing brand nostalgia with co...
22 Sep 6min
The FMCG Marketing Daily | Dr. Squatch's Partnership Strategy Reveals a | 'Get back to old-fashioned barter': Why | Nestlé reviews options as Russia seizes
The FMCG Marketing Daily — September 21, 2026 In this episode: • Dr. Squatch's deliberate co-branding playbook — spanning Unilever to celebrity tie-ups — offers a live case study in how challenger pe...
21 Sep 6min
The FMCG Marketing Daily | Why WPP isn't the biggest casualty | Nestlé faces infant formula legal dispute | Úrsula Mejía asume la dirección de
The FMCG Marketing Daily — September 20, 2026 In this episode: • A major agency realignment involving two of FMCG's biggest spenders — PepsiCo and Coca-Cola — is reshaping how global marketing relati...
20 Sep 6min
The FMCG Marketing Daily | Úrsula Mejía asume la dirección de | Nestlé faces infant formula legal dispute | German distiller Berentzen in talks to
The FMCG Marketing Daily — September 19, 2026 In this episode: • Coca-Cola has appointed a new marketing director for Iberia, poached directly from Diageo — a CMO move that signals how the two bigges...
19 Sep 6min
The FMCG Marketing Daily | Coca-Cola's Top Marketer Reveals What He's | Wonderful Pistachios spotlights first NIL roster | How Mike's Hot Honey Found Sweet
The FMCG Marketing Daily — September 18, 2026 In this episode: • Coca-Cola's CMO is openly signalling that creator and retail media capabilities are now non-negotiable in its next agency brief — a la...
18 Sep 6min
The FMCG Marketing Daily | Unilever-McCormick deal comes under scrutiny of | Nestlé, PepsiCo join forces on paper | Sonos' brand repositioning trades specs for
The FMCG Marketing Daily — September 17, 2026 In this episode: • The UK competition regulator is now reviewing McCormick's acquisition of Unilever's food assets, raising real questions about which br...
17 Sep 6min
