Everything Product Podcast10 Okt 2023

E61 - Product KPIs 101: What They Are & Why They Matter

In this podcast, we discuss the key differences between KPIs and OKRs. We provide real examples of KPIs and OKRs by taking our YouTube channel "Everything Product" as an example and sharing tips on how to select the right metrics to measure product success. Key Highlights: - KPIs represent the overall health and success of a product, while OKRs are short-term goals tied to the company's strategy (2:30) - Always align KPIs and OKRs to business goals and the customer (8:00) - Avoid vanity metrics that look good but don't provide value (12:00) - Use both quantitative metrics and qualitative feedback from surveys and interviews (15:30) - Leading indicators predict future success, and lagging indicators track past performance (17:00) - Defining good KPIs and OKRs takes time - start simple and iterate (27:00) Timestamps: 0:00 - Intro to KPIs and OKRs 0:54 - KPI examples for a YouTube channel 2:30 - Defining OKRs with examples for a YouTube channel 5:00 - When to use KPIs vs OKRs 6:00 - Walkthrough of using KPIs and OKRs at work 8:00 - Tips for picking the right KPIs 12:00 - Types of metrics: quantitative vs qualitative 15:30 - Lagging vs leading indicators 17:00 - Key takeaways Follow us on: Spotify: https://anchor.fm/everythingproduct Learn more about the hosts: Phani - [https://www.linkedin.com/in/phanivuyyuru] Srinath - [https://www.linkedin.com/in/skotela/] Sid: LinkedIn - [https://www.linkedin.com/in/sidsaladi/] Newsletter - [https://sidsaladi.substack.com/] Twitter - [https://mobile.twitter.com/Sidsaladi] 💎 Here are more resources for you 🚀 The Ultimate PM Launch Pad - Blast Off Your Career Now! 🚀 https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt 🧰 Master the PM Toolkit - Equip Yourself for Success! 🧰 https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE ⚡️ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! ⚡️ https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o #productmanagement #kpi #okr #keyperformanceindicators #youtube #metrics #productsuccess #objectives #keyresults

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