91. The Rise of Overlanding and Its Environmental Impact with Beth Brennan
Outdoor Minimalist19 Juni 2023

91. The Rise of Overlanding and Its Environmental Impact with Beth Brennan

In episode 91 of the Outdoor Minimalist podcast, we are diving into a topic: overlanding. Offroading and using motorized vehicles to travel from place to place and across public lands has existed for a long time, but it’s grown in popularity within the last decade. With this boom of interest in overlanding and offroading, there has also been a rise in concerns regarding the environmental impact of this type of outdoor recreation.

To help me explain and explore this topic in more depth, I had the pleasure of interviewing Beth Brennan.

Beth is the GM of TREAD Agency. She's a marketer and project manager with over ten years of experience in the outdoor industry. Beth is a brand marketer specializing in the overland space, working for Tepui Tents, The Thule Group, and Go Fast Campers. Beth sits on the SEMA (Specialty Equipment Manufacturers Association) Businesswomen's Select Committee and recently participated in their All-Female Build with Ford Motor Company. Beth resides in Bozeman, Montana, is involved in Backcountry Hunters & Anglers, and advocates for conservation and public land access.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

VENMO: ⁠@OutdoorMinimalist

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TREAD Agency

Website: https://treadagency.com/

LinkedIn: https://www.linkedin.com/company/tread-agency/

Facebook: https://www.facebook.com/treadagency/

Instagram: https://www.instagram.com/treadagency/

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Related Episodes

#24 Identifying Your Needs: Adventure, Gear, and Safety

#26 Parkscriptions: Your Prescription to Get Outside

#32 Sustainable Adventure Tourism: Guide Education and Resources

#55 What Does Good Stewardship Marketing Look Like?

#84 Take Ownership of Your Influence Through Action

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1. What is Outdoor Minimalism?

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2. 7Rs: Reduce, Refuse, Rethink

2. 7Rs: Reduce, Refuse, Rethink

The 7R's of Outdoor Minimalist serve as the framework of these concepts and are the stepping stones to implementing Outdoor Minimalist pursuits into your life. The 7R's of Outdoor Minimalism include: Reduce Refuse Rethink Repair Rehome/Repurpose Remove Restore In episode 2 of the Outdoor Minimalist Podcast, I'm exploring the first three Rs: Reduce, Refuse, and Rethink. You'll learn how they differ from the original 3Rs you may be familiar with, how these Rs serve as the backbone of Outdoor Minimalism, and why they're important in any outdoor pursuit. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ------------------------------- EPISODE RESOURCES PATAGONIA COMMON THREADS INITIATIVE PATAGONIA 'DONT BUY THIS JACKET' AD HOW TO SAVE A PLANET: Is Your Carbon Footprint BS? SOURCES History.com - When Did Americans Start Recycling? NRDC.org - Reduce, Reuse, Recycle. Most of All, Reduce. RecycleNation - The History of the Three R's

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4. 7Rs: Repair with Rudy Glocker

4. 7Rs: Repair with Rudy Glocker

The 7R's of Outdoor Minimalist serve as the framework of these concepts and are the stepping stones to implementing Outdoor Minimalist pursuits into your life. The 7R's of Outdoor Minimalism include: Reduce Refuse Rethink Repair Rehome/Repurpose Remove Restore In episode 4 of the Outdoor Minimalist Podcast, I will be exploring the third R and the concept of Repair in the outdoor industry with the help of Rudy Glocker. Rudy Glocker is the founder of Burgeon Outdoor. Rudy founded Burgeon to create a better tomorrow for mountain communities such as Lincoln, NH where they are located. Burgeon accomplishes its mission by making its products locally and contributing 5% of its sales to environmental and community efforts. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- BURGEON OUTDOOR WEBSITE: https://www.burgeonoutdoor.com/ BURGEON OUTDOOR INSTAGRAM: https://www.instagram.com/burgeonoutdoor/ SOURCES McKinsey & Company - Fashion on Climate [episode statistics from the McKinsey & Company Report, not Greenpeace. I misspoke during the recording.] Greenpeace - Detox My Fashion

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3. How to Identify Sustainable Product Materials with Mary Swanson

3. How to Identify Sustainable Product Materials with Mary Swanson

In episode 3 of the Outdoor Minimalist Podcast, I will be discussing how consumers and brands can take steps to identify more sustainable product materials. This is a big topic that I felt was best discussed with an industry expert like Mary Swanson. Mary is the CEO and a co-founder of Lava Linens. Together, she, her mom, Sheila, and sister, Caitlin, create durable, luxurious adventure towels powered by flax and hemp - two of Earth's most impressive fibers. Lava Linens' aim is to be as sustainable and responsible as possible - not succumbing to the pressures of fast fashion nor to the norms of the outdoor industry while still creating high-performing, valuable pieces of outdoor gear. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ---------------------------------- Get 15% off Lava Linens towels with the discount code OUTDOORMINIMALIST LAVA LINENS WEBSITE: https://shoplavalinens.com/ LAVA LINENS INSTAGRAM: https://www.instagram.com/lavalinens/

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