E-commerce & Retail Strategy in the Age of AI

Jeanel Alvarado, founder of RETAILBOSS, has built her career helping entrepreneurs navigate the fast-changing world of retail. In this episode, she shares how she went from starting a blog to building a global consulting firm, and the lessons you can apply to your own business. You’ll hear how consumer habits are shifting, what AI means for the future of online shopping, and why blogging and content creation are still powerful tools for building authority. By the end, you’ll walk away with practical steps to help you future-proof your retail business and stay competitive in a market that never stops evolving.

About Jeanel Alvarado

Jeanel Alvarado is a visionary leader in media and retail and the founder and CEO of RETAILBOSS, a platform she launched in 2011. With over 15 years in the retail industry, Jeanel has grown Retail Boss from a blog into an internationally recognized retail publication and consulting firm trusted by professionals around the world. She's also the founder and head of marketing at Stylebuy a B2B wholesale platform and fashion label offering women's, men's, kids' wear, and lifestyle products.

Through her partnership with Glow, Jeanel hosts, manages, and produces fashion events and influencer gifting experiences. Her career includes serving as senior managing director at the School of Retailing at the University of Alberta School of Business, where she led consulting projects for major brands like Victoria's Secret, Tiffany & Co., and various real estate firms that own shopping centers and malls.

Takeaways

• Leverage AI search early to capture new customer discovery.

• Learn core e-commerce metrics to guide smarter decisions.

• Blog consistently to build trust and credibility.

• Optimize product pages for long-tail, detailed searches.

• Create content that proves your expertise versus making claims.

• Understand and embrace AI tools to stay ahead of competitors.

• Use physical retail to deliver memorable brand experiences.

• Pivot quickly when trends, tech, or consumer behavior shifts.

Contact info

Website: https://retailboss.co/

Instagram: https://www.instagram.com/retailboss/

Email: jeanel@jeanelalvarado.com