Chase Your Dreams

Chase Your Dreams

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

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Avsnitt(77)

My 30-Year Journey in Fashion (Part 1)

My 30-Year Journey in Fashion (Part 1)

What does it really take to build a career that spans more than three decades in the fashion industry?In this special solo episode, I step out from behind the interviewer’s microphone and share my own...

14 Juli 26min

Finding Your True Colours and Building a Business Around Intentional Style

Finding Your True Colours and Building a Business Around Intentional Style

In this episode, Glynis sits down with Christina Florencio, Founder of REVIVAL Colour Analysis Studio. Christina shares how a passion for vintage and a growing awareness of the environmental impact of...

7 Juli 42min

Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco

Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco

In this episode, Glynis sits down with Adele Tetangco, entrepreneur, brand strategist, co-founder of Garmentory, and founder of Snack Size. Drawing on more than 20 years of experience in fashion, tech...

23 Juni 44min

The Most Common Questions Fashion Founders Ask Me Right Now

The Most Common Questions Fashion Founders Ask Me Right Now

Topics Covered: Fashion SEO, AI Visibility, ChatGPT Marketing, Ecommerce Growth Strategy, Apparel Brand Marketing, Shopify SEO, Fashion Brand Growth, Customer Acquisition, Online Visibility, Fashion E...

16 Juni 16min

How Fashion Brands Can Use Search Data to Make Better Product Decisions

How Fashion Brands Can Use Search Data to Make Better Product Decisions

Fashion product development has traditionally relied on creativity, intuition, and trend forecasting. But in today's fast-changing market, those factors alone are no longer enough.In this solo episode...

2 Juni 18min

Building a Jewelry Brand Without the “Perfect” Entrepreneur Story with Leah Yard

Building a Jewelry Brand Without the “Perfect” Entrepreneur Story with Leah Yard

Leah Yard shares her long journey to launching her jewelry brand. From growing up on an isolated lighthouse island to working entry-level jobs for years, Leah Yard has built a name for herself in the ...

19 Maj 39min

Why Good SEO is Now Good GEO

Why Good SEO is Now Good GEO

In this episode, Glynis Tao explains why most e-commerce brands are overspending on ads and social media while underinvesting in the SEO foundation that actually drives sustainable growth. Drawing on ...

12 Maj 22min

Why Your Customers Don’t Come Back (and the Hidden Revenue Leaks Killing Your Growth)

Why Your Customers Don’t Come Back (and the Hidden Revenue Leaks Killing Your Growth)

In this episode, Vance Morris, business consultant and former Disney leader, shares expert insights on how brands can improve customer retention, form emotional connections with their audience, and su...

5 Maj 38min

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