Chase Your Dreams18 Nov 2025

Building a Women's Footwear Brand Rooted in Spanish Craftsmanship with Leticia Viedma

In this episode, Leticia Viedma shares how she transitioned from being a lawyer to the founder of KAMI, a women’s footwear company with an emphasis on Spanish craftsmanship. She discusses what inspired her to enter the fashion industry, the challenges she faced developing a DTC brand, and why she believes delivering a high-quality product that serves customers is essential. Tune in for insights on shifting from corporate life to fashion entrepreneurship, developing effective growth marketing strategies, and building an authentic brand that resonates with an audience.

About Leticia Viedma (LV)

Leticia Viedma is the founder of KAMI, a modern women’s footwear company rooted in traditional Spanish craftsmanship. Before starting KAMI, Leticia was a successful M&A attorney. After leaving her practice, Leticia went on to earn her MBA at Wharton School and transitioned into marketing. By 2020, she had joined Rent the Runway as the head of growth where she helped scale one of the leading fashion tech brands in the world. Leticia’s most recent career pivot has led her to build KAMI, a footwear brand whose mission is to create designer-quality shoes that balance style and comfort for everyday wear.

Takeaways

Focus on your brand’s “why” to anchor you through challenges.
Long-term success requires dedication and time investment.
Products should solve real customer problems as they are the foundation of brands.
Develop customer trust by maintaining an authentic online presence.
Networking is key to establishing a presence in the entrepreneurial space.

Contact Info:

Website: ⁠shopkami.co⁠

Instagram: ⁠@shopkami.official⁠

LinkedIn: ⁠@leticia-viedma⁠

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