How Brands Reach Gen Z Without TikTok + Coach's Retail Masterclass

What happens when brands can no longer rely on social media to reach younger consumers?

In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.

We explore:

✅ The potential impact of proposed social media restrictions for under-16s

✅ Why brands may need to return to real-world community building

✅ The rise of experiential retail and in-store activations

✅ What Coach's Selfridges pop-up teaches us about modern retail

✅ Deliveroo's latest retail partnership and the growth of instant delivery

✅ How physical stores are becoming fulfilment centres for modern commerce

✅ Why customer experience is becoming the biggest competitive advantage

Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.

https://uk.coach.com/

Featured Guest

Simone Oloman

Co-Founder & CEO, NIFT

Topics Covered

Gen Z marketing

Youth consumer behaviour

Social media regulation

Retail innovation

Experiential retail

Coach at Selfridges

Rapid delivery

Retail media

Store transformation

Customer engagement

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Chapter Timestamps

00:00 Introduction & Meet Simone Oloman

01:19 What NIFT Does: Instant Delivery Infrastructure

01:58 How Social Media Restrictions Could Change Youth Marketing

03:17 Why Physical Experiences May Matter More Than Algorithms

05:20 Deliveroo's Football Campaign & Instant Retail Delivery

06:55 Why Stores Are Becoming Fulfilment Centres

08:55 Coach's Selfridges Pop-Up Experience

10:06 Retail Roadshow: London, Coach & Selfridges

12:09 H&M and the Premiumisation of Retail

12:30 Can Physical Retail Compete with AI and E-Commerce?

13:06 Coach's Multi-Generation Retail Strategy

14:16 Retail Innovation Across Europe