#060 - Think You're Too Expensive? Watch This Before Lowering Your Price

Do you keep losing painting jobs because your quote is “too expensive”?

Or at least... is that what you think is happening?

One of the most common things Tas hears from painting business owners is that they're losing jobs because of price.

So in this episode of The Painters Circle, Tas challenges that belief.

Because when you walk into every quote already expecting the customer to think you're too expensive, it can completely change the way you approach the conversation.

You start focusing on price.

You second-guess your quote.

You struggle to communicate value.

And sometimes, you start discounting before you've even discovered what the customer actually wants.

Tas even dives into 365 days of data from his own painting business, looking at hundreds of lost opportunities to understand whether price was really the problem.

In this episode, you'll learn:

• Why you might feel like you're constantly losing jobs on price

• How your own beliefs can affect a sales conversation

• Why you should track the real reasons you're losing quotes

• The difference between price and perceived value

• Why customers aren't simply buying a paint job

• How to uncover the outcome your customer actually wants

• The three filters influencing buying decisions

• Why discounting isn't always the answer

• How to approach your next quote differently

Because people don't simply buy based on price.

They buy based on the value they perceive in the outcome.

Before you lower your price again, ask yourself:

Is your price actually the problem?

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YouTube Timestamps

00:00 Are You Losing Jobs Because of Price?

00:45 “I Keep Losing Jobs on Price”

02:14 What the Data Actually Says

03:51 People Don’t Buy Based on Price

04:50 What Does Your Customer Actually Value?

07:04 Sell the Outcome, Not the Price

09:30 The 3 Reasons People Make Buying Decisions

12:31 What to Do If You’re Losing Jobs on Price