#061 - No more sales objection in just 11 minutes! (Here's how I would do it)

Does it feel like every customer is making their decision based on price?

You send the quote. They question the price, tell you someone else is cheaper, or disappear completely.

But what if the problem isn’t actually your price?

In Episode 61 of The Painters Circle, Tas breaks down why painting business owners continually run into price objections and why the sales conversation BEFORE you present the quote matters so much.

If all you talk about is your paint, your process, your team and the work you’re going to perform, you give the customer very little else to compare besides price.

Instead, you need to understand the outcome they actually want and why that outcome matters to them.

In this episode, Tas covers:

• Why customers keep pushing back on price

• Intrinsic value vs perceived value

• Why superficial sales questions aren’t enough

• How to uncover what a customer REALLY wants

• Why Tas prefers presenting price live

• Why your quotes aren’t actually “free”

• How to stop competing with the cheapest painter

• Why your job isn’t to convince someone to buy

• The questions to ask before presenting your proposal

A customer saying “I want my house painted” isn’t enough. Maybe they're preparing for a wedding, selling the property, moving in, moving out or trying to hit an important deadline. Until you understand the reason underneath the request, you don't fully understand what they value.

Stop assuming. Start asking better questions.

🎙️ The Painters Circle | Episode 61

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Timestamps

Keeping these lean like we established:

00:00 Why Customers Keep Questioning Your Price

00:49 Every Objection Starts With an Unanswered Question

01:19 Intrinsic Value vs Perceived Value

02:11 What Does Your Customer REALLY Want?

03:16 Why Tas Presents Price Live

03:38 Stop Assuming, Start Asking

06:46 Questions Are the Answers

08:05 You’re Not in the Quoting Business

08:27 Do Customers Actually Want the Cheapest Quote?

09:00 Your Job Isn’t to Convince Them

10:43 The Real Problem Behind Price Objections