From Wall Street to Wardrobe Revolution: Julia O'Mara on Founding Pickle
Womansplain22 Juli 2025

From Wall Street to Wardrobe Revolution: Julia O'Mara on Founding Pickle

Julia O'Mara is the Co-founder and COO of Pickle, the peer-to-peer rental marketplace making it easy and affordable to rent high-quality clothing and accessories within communities and beyond. With expertise in business and product engineering, Julia identified a gap in modern commerce and built a first-of-its-kind platform that democratizes fashion access and promotes circularity. In less than a year, Pickle cultivated a thriving community, circulating 100,000+ items from 2,000+ coveted brands, fueling lucrative side hustles, and introducing a new way to shop. Under Julia’s leadership, Pickle’s growth has skyrocketed—it now rents more in a week than in its entire first year, has more than doubled its supply year over year, and continues to expand its community and on-demand rental markets. Her innovation and impact have earned her recognition—from Forbes (⁠Forbes 30 Under 30⁠) to Inc. (⁠Female Founders List⁠). Before founding Pickle in 2022, Julia was a Senior Product Manager at The Blackstone Group, the world’s largest alternative asset manager, where she led product analyses for Investor Relations and Fundraising. She holds a bachelor’s degree in Materials Science Engineering with a minor in Entrepreneurship from the University of Pennsylvania and was also a varsity lacrosse player.

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