Why the Hell Should I Choose You?

Why the Hell Should I Choose You?


Why the hell should a customer choose you rather than your competitor?


If the answer is better quality, better service, great people or competitive prices, you’ve got a problem.


Everybody says that.


In this episode, I go after the epidemic of undifferentiation—businesses that look, sound and behave exactly like everyone else while wondering why growth is so difficult.


We get into why competing on “better” keeps you trapped in the competitive herd, why meaningful differentiation starts with what your chosen customers CRAVE, and how to create a reason for people to choose you that competitors can’t easily copy.


The goal isn’t simply to stand out.


It’s to Be The ONLY One™.

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Avsnitt(144)

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