South Park Changes Name to South America Over the Lake Ontario Maps Fight

South Park won Outstanding Animated Program at the Creative Arts Emmys for "Sermon on the 'Mount," its first win in that category since 2013. Two days later, Trey Parker and Matt Stone renamed the show South America.

The Emmy went to the season 27 premiere, the episode that put a cartoon Trump in bed with Satan and took shots at Paramount along the way. The show's accounts followed the win with an image of Trump holding the trophy and the line "You finally got your Emmy," a callback to The Apprentice going eight nominations without one. Tuesday brought the rebrand, with Parker and Stone crediting the bravery and patriotism of Apple and Google after both map apps swapped Lake Ontario for Lake America. MapQuest did not swap, and its app went to number one.

• 0:00 South Park Wins the Animation Emmy
• 0:17 The "You Finally Got Your Emmy" Post
• 0:27 South Park Becomes South America
• 0:52 Season 29 Premieres September 16

Key takeaways:

• "Sermon on the 'Mount" is South Park's first Outstanding Animated Program win since 2013.
• The South America rebrand went live across the show's social accounts on Tuesday, September 8.
• Parker and Stone thanked parent company Paramount by calling it a Skydance Capitulation.
• MapQuest kept Lake Ontario on its maps and climbed to number one on the App Store.

"Two days after that, they went for another swing." - Frank

"By the way, MapQuest still keeps the old name and is now number one on the App Store." - Frank

"It's totally fitting with the narrative of the show." - Frank

Sources: the official South Park accounts, Comedy Central, CNBC, and Newsweek. Episode archive at GeekFreaksPodcast.com.

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Does the South America branding survive past the September 16 premiere, or is it a one week gag? And did the Lake America maps change actually push you to a different navigation app?