Are ChatGPT Ads Worth It for Your Business?

OpenAI opened up advertising inside ChatGPT to every business this year, but the platform is still missing basics like a direct HubSpot connection and reliable conversion tracking. Tanner Holman, Head of Paid Media at IMPACT, breaks down who it's actually built for right now (mostly retailers and ecommerce brands with a product feed), who should hold off (most home services and B2B companies), and the simple test framework to use once you're ready to try it. On this episode of Endless Customers, Bob Ruffolo talks with Tanner Holman about whether ChatGPT advertising deserves a place in your marketing budget yet, and what to fix first if it doesn't.

Key Topics

00:00 Should Your Business Run ChatGPT Ads?

03:03 From a $200,000 Minimum to Self-Service Ads

07:09 Why You May Never See a ChatGPT Ad

08:19 Who ChatGPT Ads Fit Right Now

10:28 Where ChatGPT Ads Belong in Your Advertising Budget

15:25 Are ChatGPT Ads a Fit for B2B?

17:41 What Is Working in Paid Media Right Now?

23:34 Where AI Advertising Is Headed

24:27 Major Changes Coming to Google Local Services Ads

Tanner Holman leads IMPACT's paid media team, known internally as the Swell Squad, and has spent roughly ten years managing ad strategy across Google, Meta, LinkedIn, and now OpenAI.

Connect with Tanner on LinkedIn: [LinkedIn URL, PROPOSED: confirm and insert before publishing]

Free AI Marketing Assessment: https://www.impactplus.com/endless-customers-assessment

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