Financial Advice: Dr. Lee inspires listeners with strategies for wealth-building through real estate, construction, and logistics.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee.

Purpose of the Interview

• To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur.
• To inspire listeners with strategies for wealth-building through real estate, construction, and logistics.
• To encourage financial literacy, ownership, and collaboration within underserved communities.
• To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment.

Key Takeaways

1. Early Career & Education

   • Started young in real estate, embraced discomfort in rooms dominated by older professionals.
   • Leveraged millennial tech skills (social media marketing) to help veteran brokers grow.
   • Earned a doctorate degree and became a licensed real estate broker.

2. Social Media as a Business Tool

   • Built a strong presence on TikTok (90K followers) and other platforms.
   • Helped older real estate firms thrive by creating digital visibility.
   • Emphasized that “business must look as good online as in person.”

3. Financial Literacy & Homeownership

   • African-American communities often lack foundational financial knowledge.
   • Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits.
   • Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit).

4. Real Estate Process

   • Initial onboarding: credit score, income, tax filing.
   • Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days.
   • Uses property tours as motivation even for those not yet approved.

5. Pooling Resources for Wealth

   • Industry dominated by white men and foreign investors who use syndication.
   • Dr. Lee created a private family fund with fraternity brothers and friends.
   • Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs.

6. Amazon DSP Opportunity

   • Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees).
   • Offers minorities a chance to apply for DSP with $10K grant.
   • Taught him true CEO skills: HR, payroll, compliance, and scaling operations.

7. Construction Business

   • Entered construction after experiencing exploitation in fix-and-flip projects.
   • Learned the business side (permits, change orders) and got licensed.
   • Built major projects like a 10,000 sq. ft. restaurant in Atlanta.
   • Advocates for Black representation in construction, an industry dominated by whites and Hispanics.

8. Personal Background

   • Raised in New Orleans during Katrina by a single mother and grandparents.
   • Mother invested FEMA checks into real estate, teaching him property management and renovation skills early.
   • Believes knowledge is power and emphasizes planning and consistency.

Notable Quotes

• On embracing discomfort:
  “I learned to embrace the uncomfort and make it one of my biggest strengths.”

• On social media:
  “You have to make your business look the same way online as in person.”

• On financial literacy:
  “Real estate is always going to be good debt. Bad debt is the Macy’s card.”

• On collaboration:
  “Pooling resources shows how far we can go and how fast we can go—but together.”

• On planning:
  “If you don’t plan, you plan to fail. All you have to do is stick to the plan.”

#SHMS #STRAW #BEST

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.

Business Podcast

Entrepreneurship

Small Business

Business Growth

Financial Literacy

Wealth Building

Black Entrepreneurs

Minority Business

Leadership

Executive Leadership

Business Funding

Marketing Strategies

Personal Development

Startup Advice

Sales Training

CEO Interviews

Founder Stories

Professional Development

Economic Empowerment

Business Success

Networking

Brand Building

Innovation

How to start a business

Small business funding

Entrepreneur success stories

Business leadership podcast

Wealth building strategies

Black entrepreneur podcast

Minority business development

Marketing for small businesses

Business growth strategies

Startup funding opportunities

Executive leadership training

Financial literacy education

Success mindset podcast

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.