AI burnout, Build Sprints, and Google’s AI Mode booking

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Season 4 opens with Peter Pilarski and Kendel Lavallee back from the summer break, working through what changed whilethe industry was busy hosting. Peter names AI burnout as real, for practitioners and for the DMO leader trying to learn AI on top of a full job, and makes the case for pacing yourself. The two then trace how requests to Tourism AI Network have shifted from training toward building: Build Sprints, packaged tourism workflows, and version one of TourismOps AI, the reportingtool built with the Thompson Okanagan Tourism Association. Peter also previews the season's guest lineup, including members of TAIN's Expert Advisory Network.

The back half turns to Google. Kendel walks through the new travel features in AI Mode, including hotel booking through themajor chains and OTAs and what she found testing it on smaller properties, and Peter connects Google's Ask for Me feature to a near future where AI agents phone businesses for quotes. The episode closes with a family trip to Japan planned and navigated inside a Claude project.

In this episode:

Why AI burnout is real, and how to paceadoption
The shift from "teach me" to"build it for me"
What agentic AI looks like in operations,marketing, and HR
Google AI Mode's new travel and hotelbooking features
Voice agents, speed to lead, and keepingyour data ready

Hosts: Peter Pilarski, Founder, Tourism AI Network; President, CIPR Communications. Kendel Lavallee, Director of AI Adoption and Visibility, Tourism AI Network.

Read the full blog here [HYPERLINK].

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#AIinTourism #TourismAI #AIAdoption #DMO#TourismIndustry #Hospitality #GoogleAIMode #AIAgents

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