Bigfoot vs. the Right-Wing Media Machine: What MAGA Reads When We're Not Looking

Bigfoot vs. the Right-Wing Media Machine: What MAGA Reads When We're Not Looking

Howard Polskin of TheRighting joins Dave Pederson to track the headlines, podcasts, traffic charts, and outrage narratives shaping MAGA media.


What happens when millions of Americans are living inside a completely different media weather system?

In Episode 26 of The Bigfoot Manifesto, Dave Pederson talks with Howard Polskin, founder and chief curator of TheRighting, a media company that tracks conservative news outlets, right-wing headlines, podcast rankings, traffic data, and the broader media ecosystem shaping MAGA politics.

Howard began following right-wing media after the 2016 election, asking the same question many liberals asked: How did this happen? What he found was not just a few fringe websites, but an alternate information universe powered by grievance, fear, anti-woke panic, celebrity pundits, Trump loyalty tests, and headlines designed to make every political disagreement feel like the end of civilization.

This episode digs into how right-wing media works, why outrage is a business model, how fringe narratives move into mainstream politics, why podcasts build such deep loyalty, and what progressives need to understand without simply amplifying every bad-faith frame.

Bigfoot may be folklore.
But the outrage ecosystem is measurable.

It has headlines, traffic reports, subscriber charts, podcast rankings, algorithms, donor networks, celebrity pundits, and a business model that turns fear into loyalty.

Guest: Howard Polskin
Founder & Chief Curator, TheRighting
Website: https://therighting.com/

The Bigfoot Manifesto:
https://bigfootmanifesto.com/

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