Inside Salesforce’s $166M Bet on HiBob’s Organisational Intelligence

A year ago, the challenge was getting people to use AI. Now, the harder task is turning widespread experimentation into redesigned work, stronger productivity and measurable business impact.

In this episode, David Green is joined by Ronni Zehavi, Co-Founder and CEO of HiBob, to explore what the company has learned from its own award-winning AI transformation. Ronni also shares an early, inside perspective on Salesforce’s $166 million investment in HiBob and why it represents an important next chapter in the company’s evolution towards an Organisational Intelligence platform, built on trusted workforce context to help organisations redesign work and make better decisions as people and AI increasingly work side by side.

Join them, as David and Ronni discuss:

• Why HiBob shifted its focus from experimentation and adoption to measuring productivity, impact and business value
• Why managers are the critical change agents in workforce transformation, and what HiBob learned from its Leading with AI programme
• Why skills are becoming increasingly important to work redesign, and how this is reshaping job architecture, hiring and development
• How Ronni has changed his own behaviour as CEO, including building a digital twin that has become part of how he works every day
• Why trusted people and organisational data is central to HiBob’s vision for Organisational Intelligence, and what the Salesforce investment could mean for the company’s next chapter
• Why HR needs to take a leading role in redesigning work, while simultaneously transforming its own capabilities, processes and ways of working

For HR and business leaders navigating the same transition, this is a candid look behind the curtain at what it takes to move from promising adoption numbers to meaningful changes in how work gets done and measurable business impact.

This episode is sponsored by HiBob.

HiBob is the people platform built for the AI era, helping organizations replace fragmented HR systems with a unified foundation for workforce management. That's why Brandon Hall Group says unified workforce platforms are becoming the foundation for organizations looking to scale AI with confidence.

The report also includes a practical business case template with ROI modeling and executive evaluation criteria to help build your transformation strategy.

Download the Brandon Hall Group HCMS Platforms Report

Resources:

HiBob resources hub

HiBob's 2026 Josh Bersin HR Pacesetter Award for AI Transformation

The $166 million investment round led by Salesforce

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