You Can Hold Music Again: How Smart Media Could Reconnect a Digital Generation With the Album
Making a Scene Presents15 Sep

You Can Hold Music Again: How Smart Media Could Reconnect a Digital Generation With the Album

Making a Scene Presents - You Can Hold Music Again: How Smart Media Could Reconnect a Digital Generation With the Album

For most of recorded music history, loving music meant touching it. You walked into a record store, flipped through rows of albums, picked one up, studied the cover, carried it home, broke the seal and spent time with the object before the first song ever reached your ears. The music was obviously the reason for buying the album, but the ritual around it became part of the experience, and that physical connection helped turn songs into memories.

That relationship survived several major format changes because vinyl, cassettes and CDs all required the listener to physically interact with the music. Even as the technology improved, you still had something in your hand, something on a shelf and something you could loan to a friend who would promise to return it in perfect condition before handing it back three months later looking like it had been used as a drink coaster. The format changed, but the idea that recorded music existed as an object remained remarkably stable.

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