How one marketer now owns CX, creative and growth, with SharkNinja's brand chief
Most marketing leaders get involved after a product is built. SharkNinja Chief Brand and Experience Officer Michelle Crossan-Matos says her role exists because that's too late—she now oversees creativ...
9 Sep 24min
This packaging switch tripled sales velocity, with Saint James Co-Founder
Saint James Tea Co-Founder and CEO Brad Neumann says a single packaging switch—from cardboard cartons to resealable aluminum bottles—nearly tripled the three-year-old, better-for-you iced tea brand's ...
19 Aug 23min
Why marketers chase active demand and miss the passive majority, with Indeed's CMO
Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyo...
12 Aug 19min
Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until ...
5 Aug 17min
Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains
As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Kle...
29 Juli 20min
Lessons from America's Hottest Brands
What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons applicable to brands of any type or size. Find out ho...
22 Juli 16min
The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill
Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo International Foods, says the strongest partnerships g...
15 Juli 21min
