Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(388)

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's...

10 Juni 23min

How agentic AI is reinventing brand customer experience, with Adobe's CMO

How agentic AI is reinventing brand customer experience, with Adobe's CMO

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—f...

3 Juni 25min

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the...

27 Maj 22min

Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. H...

20 Maj 16min

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He bre...

13 Maj 21min

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at Samsonite,...

6 Maj 20min

Creating value marketing that stands out, with Domino's CMO

Creating value marketing that stands out, with Domino's CMO

As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promot...

29 Apr 24min

From impressions to impact: rethinking advertising at scale

From impressions to impact: rethinking advertising at scale

The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits do...

27 Apr 15min

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