Inside SkyPop's playbook for marketing protein soda to everyday consumers
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly we...
11 Mars 21min
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic lon...
4 Mars 20min
How AI is reshaping TV advertising, with MNTN's Mark Douglas
TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN, joi...
25 Feb 19min
How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that it adopted a much bolder strategy, bringing a dis...
18 Feb 18min
Inside Gatorade's high-stakes brand reinvention
Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning head coach. Gatorade's Chief Marketing Officer Anuj B...
11 Feb 19min
How American brands can win European audiences on TikTok
Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-bas...
4 Feb 16min
Reinventing heritage products to appeal to Gen Z with New Balance CMO
New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Bala...
28 Jan 27min
Why retail media's next era is about relevance, not reach
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Brief, Ad Age's contributing editor, Natalie Zfat, si...
26 Jan 17min
