Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. Her strategy involves absorbing new fans created by the summer's FIFA World Cup and following the unique pathways to sports fandom often taken by women. She says bigger investments, better athletes and more brand support are critical to growth, but so too is a burgeoning media ecosystem bringing women's sports to the new fan.

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Avsnitt(388)

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's...

10 Juni 23min

How agentic AI is reinventing brand customer experience, with Adobe's CMO

How agentic AI is reinventing brand customer experience, with Adobe's CMO

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—f...

3 Juni 25min

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the...

27 Maj 22min

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He bre...

13 Maj 21min

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at Samsonite,...

6 Maj 20min

Creating value marketing that stands out, with Domino's CMO

Creating value marketing that stands out, with Domino's CMO

As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promot...

29 Apr 24min

From impressions to impact: rethinking advertising at scale

From impressions to impact: rethinking advertising at scale

The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits do...

27 Apr 15min

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