Episode 145 - The Race You Won't Sign Up For
You sign up for a race with zero guarantees. So why won't you sign up for your business? In this episode, I break down why "I'm not good enough" and "I'll do it when I'm further along" keep coaches st...
14 Sep 19min
Episode 144 - The MONEY Episode
We've talked about worth. We've talked about pricing. Now it's time for the thing that actually sits underneath both of them: money. I heard a quote this week that stopped me in my tracks. "If you're ...
9 Sep 19min
Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry
16 years ago, I started coaching with an email, a PDF, and a lot of guesswork. Today, my athletes' workouts sync automatically and we're commenting back and forth before I even finish my coffee. This ...
2 Sep 24min
Episode 142 - The Most Important Part of Your Website
Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searching. Some of them already kno...
26 Aug 18min
Episode 141 - Your Roster Dips Every August. Here's Why That's Good News.
Your athletes finish their last big race. Weather cools off. Kids go back to school. And your numbers start to dip. I used to panic about this. Now I know better. This is just the season, and it's the...
24 Aug 19min
Episode 140 - Athletes Are Already Shopping
Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens. But that's not what this episode is abo...
19 Aug 23min
Episode 139 - How to Handle An Athlete DNF
It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the coach handles a DNF, not just the at...
17 Aug 18min
