Jimmy Fallon and Bozoma Saint John on Developing Brands People Love

Jimmy Fallon and Bozoma Saint John on Developing Brands People Love

Jimmy Fallon and Bozoma Saint John on Building Brands People Love 21 Oct 2025 --- The media environment moves fast, and it takes ever more creativity and authenticity to cut through the noise and build a brand. No one knows this better than Jimmy Fallon and Bozoma Saint John, who bring their decades’ of experience in entertainment and marketing to the new reality competition show On Brand. In this episode of HBR IdeaCast, the late night host and former Netflix CMO share what’s worked for them when it comes to honing their personal brands, inspiring creative teams while still expressing strong opinions, fostering collaborative environments, and telling stories that capture consumers’ attention and imagination. #marketing #OnBrand #BozomaSaintJohn #JimmyFallon Books, tools, and more: store.hbr.org Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #YourCareer #Career #Job #Work #Business #Harvard #HarvardBusinessSchool Copyright © 2025 Harvard Business School Publishing. All rights reserved. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices

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19 Sep 6min

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What's the Most Effective Negotiation Tactic?

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Can you guess the most effective negotiation tactic? Three researchers used AI to analyze hundreds of hours of negotiation recordings from MBAs and executives worldwide. Here’s what they found.Read th...

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