Eve Dawes - Launching a Cruelty-Free Cosmetics Line

"Bahh da bah bah bah" "Very demure, very mindful" "Puppy monkey baby." ...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? L...

3 Dec 202516min

Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook.  Today, we're discussing some marketing hook strategies to create content that people a...

26 Nov 202511min

On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTo...

14 Maj 202511min

MARKETING NEWS Instagram for iPad?! (The Verge) Locked Posts on IG (Social Media Today) Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK A1 vs. AI San Pellegrino x The Sopra...

16 Apr 202511min

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Worki...

18 Mars 202513min

In today's episode: Tiktok launched an Oscars hub Cynthia Erivo visits Raising Cane's - E! McDonalds celeb orders - AdWeek Instagram may launch a stand-alone app for Reels - The information YouTube: ...

5 Mars 202511min

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!) Netfl...

26 Feb 202512min

It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle...

18 Feb 202540min