Ecommerce Playbook: Numbers, Struggles & Growth22 Sep

We Acquired the Fastest-Growing TikTok Shop Agency.

CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands.

Tyler and Alex built TBAR from a college dorm room in June 2025. Sixteen months later they're managing over $5M in monthly GMV for brands like Ridge, HexClad, and Grüns — and now they're part of Common Thread Collective.

In this episode:

How TBAR went from zero to managing Ridge, HexClad, and Grüns in under 18 months
The creator recruitment and Discord community system that 3x's video output per sample
Why video volume and GMV have a direct correlation — and how to use that
The "blitz launch" strategy that sold Naked Sundays out of inventory overnight
How Ridge's tracker card — their worst D2C seller — became their top TikTok Shop product
The volume-based competition that generated 7,000 videos in a single month for Ridge
Why 90% of TikTok Shop revenue comes from the top 10 affiliates — and how to find them fast
What GMV Max actually is and how to feed it correctly
TikTok LIVE selling and the halo effect into Meta, Amazon, and retail
How Statlas will track the full demand cascade for TBAR's brand roster

Show Notes:

Go to https://bit.ly/4cbihFx to Claim $25,000 in Lutiq platform credits
Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

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