Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners23 Sep

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?

In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.

From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.

You'll learn:

How Liquid Death reinvented the way water is marketed
Why their branding is so different from traditional water brands
How packaging became a marketing channel
Why attention can be more valuable than traditional product marketing
How Liquid Death approaches influencer marketing
The evidence behind the brand's success
How to work out whether your customers actually care about your brand
How to make a boring or commoditised product exciting
The biggest branding lesson Shopify and ecommerce businesses can take from Liquid Death

The bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?

Exclusive listener offers:

⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.

⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - How Liquid Death Reinvented Water
(01:18) - The $1.4 Billion Liquid Death Brand
(02:32) - Why Liquid Death's Branding Is So Different
(04:36) - How Packaging Became Their Marketing
(07:36) - Attention vs Traditional Product Marketing
(08:54) - Liquid Death's Influencer Strategy
(11:10) - Evidence Behind the Brand's Success
(12:07) - Do Your Customers Actually Like Your Brand?
(14:21) - How to Make a Boring Product Exciting
(15:07) - The Branding Lesson for Ecommerce Businesses

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(429)

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social pr...

21 Sep 31min

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands mak...

17 Sep 26min

How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

What if you could build a 7-figure Shopify brand without building a 50-person team?In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI an...

14 Sep 32min

If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

If I had to build a Shopify brand from scratch today, I would do almost everything differently.Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing ...

9 Sep 31min

Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.In this episode, Nick is joined ...

7 Sep 33min

Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready...

2 Sep 24min

How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figur...

31 Aug 36min