STOP Wasting Time on Recaps! (with Stania Antoine) | Ep. 7

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

Free + Virtual! Save your spot! https://www.eventastic.com/

ㅤ

MASSIVE thank you to our Sponsor, Cvent!!

Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

Check out more at cvent.com/Jay

ㅤ

🔗 Links / Resources Mentioned

1. Connect with Stania Antoine on LinkedIn
2. Eventastic (Next event coming June 2026)
3. GURU Conference

ㅤ

Post-event communication often feels like an afterthought. You spend months planning the main show, but the follow-up strategy determines if attendees stick around. Host Kristin Nagle sits down with Stania Antoine to answer a critical question from Azi in Los Angeles: is writing that recap email actually worth the effort?

ㅤ

Stania reveals why the clock starts ticking the second your event ends. She shares specific timing strategies to hit the inbox while positive vibes are high. You will learn why these emails often outperform your best promotional campaigns and how to structure them for maximum impact.

ㅤ

👤 Guest Bio

Stania Antoine is the Conference Director at GURU Media Hub. She oversees the production of some of the world's largest virtual marketing events, including the GURU Conference. With a background in integrated media and account management at Worldata and Outcome Media, Stania focuses on creating high-energy, data-driven event experiences that prioritize actionable advice over fluff.

ㅤ

✅ The Event Question

Azi from Los Angeles, California, asks: "Do people still read post-event recap emails, or is that effort wasted?"

ㅤ

📌 What You’ll Learn

1. The 30-minute rule: Send your first post-event email within 30 minutes of the event ending to ensure it sits at the top of the inbox when attendees check their phones.
2. Pre-planning is mandatory: Draft your follow-up content before the event starts. The window of attention is too short to write copy after the fact.
3. Leverage high engagement: Post-event emails can see up to a 25% higher open rate than your final promotional email. Use this attention wisely.
4. Drive the next action: Do not just say thank you. Use the positive momentum to tell attendees exactly what is coming up next or what they should do now.
5. Understand the journey: View the recap as a continuation of the attendee journey rather than a separate administrative task.

ㅤ

🎭 The Ridiculous Question

Q: What is a skill that you are weirdly elite at that has nothing to do with your job?

A: Stania picks up new languages very quickly and has a hidden talent for drawing (and singing, according to Kristin).